We’re pleased to announce that we have won the E-Plus Group as a new customer for the VIP. Since February, our virtual promoter “Anna” has been welcoming passers-by in three windows of BASE shops, enabling for the first time gesture-controlled interaction with a shop window projection.

The E-Plus Group is using the new communication and marketing channel in Dusseldorf, Osnabrück, and Ludwigshafen. During the test phase, which is expected to last until the end of April, passers-by can interact with the virtual promoter around the clock. The application distinguishes between day and night and offers different ways of interacting.

For the E-Plus Group, ameria developed an application that includes “BASE Music Unlimited”. It can play 17 different songs from the charts via special display speakers. The application also offers other hardware products and a competition.

Passers-by have been responding very well to the virtual interactive promoter. We’re looking forward to the next steps in cooperation with the E-Plus Group.

more informations about the VIP
The exact locations of the stores:

Schadowstraße 11-17

40212 Düsseldorf


Große Straße 54

49074 Osnabrück


Rathausplatz 20 (Rathauscenter)

67059 Ludwigshafen